A Proven System to Help You Find Your Niche, Build Your Audience, and Start Monetizing Your Skills—Even If You’re Just Starting Out
YouTubepreneur: Kickstart
ENROLL NOW
You’re putting what little left over time you have into YouTube, chasing the freedom to be with your kids and create a life on your terms. But despite all the late nights and hard work, the views aren’t coming, and you’re starting to wonder if it’s all worth it.
I’ve been there—stuck, frustrated, and questioning if I was wasting my time. Watching others succeed while my videos went unnoticed was exhausting and disheartening.
But here’s what I learned: it doesn’t have to be this way. You can build a channel that works for you, attracts the right audience, and creates the freedom you’re dreaming of. Let me show you how to make it happen.
I've seen it so many times...
Parents pouring time into YouTube, chasing the freedom to be with their kids, but stuck posting videos that don’t deliver results.
Meet YouTubepreneur: Kickstart
The #1 program for beginners to confidently build a YouTube channel, craft their first offer, and start creating a foundation for lasting freedom—without relying on algorithms, brand deals, or adsense.
Think you need expensive equipment, years of experience, or endless hours to succeed on YouTube? Think again.
- You don’t need fancy gear or a big budget to grow.
- You don’t need years of experience to connect with your audience.
- You just need a clear plan to stop spinning your wheels and start seeing real progress.
When you focus on the right things, YouTube can help you:
- Build a foundation for a business that’s 100% yours.
- Create a life where you control your time and income.
- Spend more time with your family and less time feeling stuck.
You don’t have to have it all figured out to get started. YouTubepreneur Kickstart is here to help you take the first step.
Eight years ago, I left my 9-5 to be fully present with my firstborn, starting a blog and YouTube channel to support my journey. When I started my YouTube channel, I thought the path to success was simple: post videos, get views, and eventually make money. But what no one tells you is that without a clear plan, YouTube can feel like an endless grind. For months, I was spinning my wheels, chasing algorithms, and trying to go viral—only to end up burned out with little to show for it.
But then, everything changed.
I discovered the right strategies for creating content that actually works, and within a year of consistent posting, my YouTube channel experienced massive growth. I went from feeling stuck and invisible to building a loyal audience that finally opened doors to real opportunities. Brand deals started coming in, and before I knew it, I was able to go full-time on YouTube.
Mom of 4 · Homeschooler · Entrepreneur & Creator
I'm so glad you're here!
Welcome...
Meet Hayley
"I promised myself my kids would never miss the moments that mattered—I would be the one raising them, not someone else."
In just over a year, YouTube became my full-time career, and I was able to do what felt like the impossible: retire my husband, Doug, from his 9-5 job. It was a dream come true to know that we could work together, raise our kids on our own terms, and create a life that gave us both time and financial freedom.
At first, I thought I’d cracked the code. I believed the influencer lifestyle—sponsorships, brand deals, and Adsense—was the golden ticket. For a while, it worked. But what no one tells you is that this kind of success comes with strings attached. I was still tied to someone else’s schedule, always waiting on approvals and scrambling to meet tight deadlines. Brands controlled my income, and if they pulled back on spending or decided I wasn’t a good fit anymore, I was left scrambling.
Then COVID hit, and everything changed. Overnight, brand deals disappeared, Adsense income dropped, and I felt the ground shift beneath me. The life I had worked so hard to build no longer felt secure. That’s when Doug and I made the decision that would transform everything.
That's me!
This journey is why I created YouTubepreneur Kickstart: to help parents like you stop wasting time on what doesn’t work and start building a channel that delivers results. Growing up, I spent most of my time in daycare while my parents worked multiple jobs to give me the best life they could. They worked so hard, but it meant they missed many of the little moments that mattered most. When I became a mom, I made a promise to myself that my kids wouldn’t experience the same. I wanted to be the one raising them, witnessing their first steps, being there for bedtime stories, and attending every school event.
This program is designed to help parents like you achieve that same dream. Whether you’re just starting out or have been spinning your wheels for months, YouTubepreneur Kickstart gives you the clarity, confidence, and tools to grow a channel that works for you—and creates the life of freedom you’ve been dreaming about.
You don’t need a massive audience, endless brand deals, or the perfect algorithm strategy to make YouTube work for you. You need a plan—a way to grow your channel and build a business that fits your values, your goals, and your family’s needs.
You’re stuck posting videos that aren’t getting views.
You’re overwhelmed by advice about algorithms, sponsorships, and adsense.
You dream of controlling your time and income to be with your family.
You’re unsure where to start with your niche, audience, or monetization.
You want small wins to build momentum without feeling overwhelmed.
You want to turn your YouTube efforts into a foundation for success.
This is for you if...
These are just a few of our client success stories, give them a watch!
Does this actually work?
*Disclaimer: They are testimonials from their own personal experiences and should not be considered as a guarantee. We want nothing more than for our clients to succeed but unfortunately, we can't guarantee that individuals will actually do the hard work necessary to become successful. Joining this program doesn't guarantee anything.
*Disclaimer: They are testimonials from their own personal experiences and should not be considered as a guarantee. We want nothing more than for our clients to succeed but unfortunately, we can't guarantee that individuals will actually do the hard work necessary to become successful. Joining this program doesn't guarantee anything.
- $60k+ course re-launch
- Went from $7k - $35k+ passive income months once implementing the YouTubepreneur Funnel
- 5x'd previous monthly course sales
- Listed YTP as "Top 5 purchases of 2021" on her podcast "Simple Farmhouse Life"
Lisa from
Farmhouse on Boone
- Hit six-figures within 6 months
-Tripled her previous course income through YTP evergreen funnel
- Is able to make a full-time income as a stay-at-home mom with her husband
Kathryn from
Now That We're a Family
- Over $70,000 in sales with less than 1,000 followers
- Tripled their previous income
- Now working half the hours they were previously
Melissa & Brad from
Sweet Spot Marketing
- Started near 0 and now has almost 180k subs
- Tried selling mini courses prior to YTP with little success
- Joined YTP and implemented or sales and social strategies, and hit $10k in sales in the first 8 days of launching
- Now has a consistent stream of passive course sales and inbound coaching leads
Vickita Trivedi
- Needed to make a change in his life to spend more time with kids and less on the business
- Hit nearly $30k within 4 weeks of launching with no prior course experience
- Started consulting social accounts from ZERO
Colton Simmons
And some more!
All you need is a proven system to attract the right people, solve their problems, and turn your passion into profit. Let me show you how.
I promise.
You don’t need a massive audience or fancy tech skills
Use YouTube to grow a loyal following that’s excited to hear from you and gets a ton of value from your content - even if you don't have a channel yet.
Youtube growth engine
Build a brand that resonates and set up systems that attract and connect with your audience, including a professional online presence and a powerful email opt-in.
Build Your Brand Systems
Pinpoint the niche and craft an offer your audience can’t say no to, all based on your values, goals, and strengths
Irresistible offer creation
YouTubepreneur Kickstart gives you will help you grow your channel and build your business in three easy phases.
1
2
3
Balance your business with family life by building a business that works for you, not the other way around.
Gain clarity on your niche and audience to build a business that aligns with your passion and expertise.
Build a sustainable YouTube channel designed to grow your audience and your income.
Discover how to find viral YouTube video topics that attract the right audience without relying on guesswork
What's included?
YouTubepreneur Kickstart is designed to give you a step-by-step plan to build a YouTube channel that lays the foundation for a digital product-based business and lasting freedom.
Discover how to film high-quality videos, even with basic equipment, that keep your audience engaged.
And more... keep reading below!
*Disclaimer: They are testimonials from their own personal experiences and should not be considered as a guarantee. We want nothing more than for our clients to succeed but unfortunately, we can't guarantee that individuals will actually do the hard work necessary to become successful. Joining this program doesn't guarantee anything.
- Launched her first course, Good to be Creator with YTP
- Enrolled over 215 students in her first launch
- Has more security with her own product and her own income stream
- Now leverages the YTP funnel and drives sales passively every day
Alexandrea Garza
- Needed direction to move from endless launches to a more defined strategy
- Hit $30k with first YTP launch
- Started a brand new program and hit a $60k month with high-ticket sales
- Doesn't teach how to start a business
Benny Wills
- First year she had a $40k launch with less than 1,000 followers
- Since this interview, Casey has hit $100k with less than 6,000 followers
Casey from
Brick by Brick Wealth
- Landed first sale in under 60 days with less than 600 followers
- In less than 6 months has generated enough consistent revenue to replace part of her business
Shannon from
Virtual Career Academy
These are just a few of our client success stories, give them a watch!
Does this actually work?
*Disclaimer: They are testimonials from their own personal experiences and should not be considered as a guarantee. We want nothing more than for our clients to succeed but unfortunately, we can't guarantee that individuals will actually do the hard work necessary to become successful. Joining this program doesn't guarantee anything.
And some more!
Phase 1: Foundations of YouTube Freedom
What exactly does YouTubepreneur: Kickstart cover?
- The Success Timeline: Set realistic expectations for growth and progress to stay focused and motivated.
- The Golden Keys to Progress: Unlock the habits, strategies, and mindsets that separate successful creators from the rest.
- Daily Rituals of Top Creators: Build routines that fuel consistency, productivity, and long-term results.
- The Influencer Revolution: Understand how YouTube has evolved and how to leverage today’s strategies.
- Cracking the Niche Code: Discover how to choose the perfect niche that aligns with your passions and attracts your ideal audience.
- Your Unstoppable Offer: Craft a one-of-a-kind offer that makes your audience want to engage and follow you.
- The Sticky Sub-Niche Secret: Find your unique space in a crowded market and stand out effortlessly.
- The Confidence Booster: Overcome niche-related doubts with actionable solutions to find your path.
- The Shortcut for Existing Channels: Already started? Learn how to align your current niche with proven strategies.
Phase 2: Building Your Brand for Sales
- The First Step to Sales: Create a brand that inspires trust and connection, setting the stage for future monetization.
- Building a Movement, Not Just a Channel: Establish a purpose-driven brand that goes beyond video content.
- The Brand You Want to Be Known For: Define your personal style, voice, and message to create lasting impact.
- Your Digital Identity: Secure the perfect social handles and domain name to solidify your online presence.
- The Magnetic Profile Formula: Optimize your social profiles to make a stellar first impression.
- Your Minimalist Power Hub: Build a sleek, professional website that supports your YouTube and brand goals.
- The Perfect Opt-In Blueprint: Develop an irresistible freebie or offer that attracts the right people to your email list.
- The Structure That Converts: Learn the step-by-step process to deliver your opt-in with maximum impact.
- The Trust-Building Email Series: Craft an email sequence that turns subscribers into loyal followers
Phase 3: The YouTube Growth Accelerator
- Social Proof on Demand: Learn how to gather 10 testimonials to build instant credibility.
- The 90-Day Growth Engine: Follow a step-by-step plan to build momentum and grow your channel consistently.
- Content That Aligns With Your Values: Create a posting schedule that reflects your goals and resonates with your audience.
- The Creator’s Mindset Shift: Think like a top YouTuber and focus on the strategies that truly drive success.
- The Rules to Break (If You Want to Fail): Avoid common pitfalls that sabotage most creators.
- The Viral Idea Formula: Discover how to find high-potential video topics using the Golden Nugget Method.
- Titles That Demand Attention: Craft scroll-stopping titles that grab your audience and drive clicks.
- Thumbnails That Convert: Design visuals that get noticed and compel viewers to click.
- The On-Camera Confidence System: Build connection and trust on camera with proven techniques.
- Your Ultimate Tech Arsenal: Explore the best tools for editing, audio, and lighting—without overspending.
- Retention-Boosting Scripts: Write videos that keep viewers engaged and watching until the end
- Analytics That Matter: Learn which data points drive growth and how to act on them strategically.
- The Pre-Film Checklist: Ensure every video is primed for success before you hit record.
- Mastering the Art of Content Quality: Consistently create videos your audience will love and share.
- The Editor’s Edge: Learn editing techniques that keep your viewers engaged and eager for more.
- Lights, Camera, Connection: Improve your video quality with lighting and audio hacks that enhance viewer experience.
What about coaching?
We do coaching!
YouTubepreneur Group Coaching Community
You get to ask as many questions as you want in the group coaching community, get feedback from other members, from us and our team. This is 6 Months of Access! We cover:
- YouTube strategies
- Sales techniques
- Funnel analysis
- Marketing copy feedback
- and more
The YouTubepreneur Content Coaching System
Our 3 Step YouTubepreneur Content System sets you up for success before you ever hit record. We review and approve your topic, title, and thumbnail in advance to ensure they have viral potential and align with your audience. This way, you create content that’s primed to perform. After filming, we help you fine-tune the final details. By focusing on the most critical elements first, you avoid wasted effort and maximize your impact.
This is the most important aspect of this process and our coaching. We will not let you post a video that doesn't have an increased chance of performing it's best!
Bonus: Live Viral Topic Research
Discover how to consistently find video topics that explode in views and drive growth with this Viral Topic Research Masterclass. Learn the proven methods to identify trending, high-demand topics that your audience craves. We’ll cover strategies like the Golden Nugget Method and insider tools to uncover content ideas with viral potential. By mastering the art of topic research, you’ll never struggle with what to create next—and you’ll be able to make videos that attract viewers and fuel your business growth.
Bonus: Email and Instagram Monetization courses
You'll also get access to two other FULL LENGTH courses: Insta-Impact, our course on monetizing Instagram, and Million Dollar Newsletter, our course on monetizing an email list.
Both are extremely helpful when building your YouTube business, because what's better than being on YouTube? Being on YouTube AND everywhere else!
Everyone loves bonuses, we have those too!
Receive these bonuses when you select the pay in full method.
what's included
We'd love to have you! Here's more about YouTubepreneur: Kickstart
Ready to join?
- Find Your Niche: Uncover your unique strengths, passions, and goals to identify a niche that sets you apart and attracts your ideal audience.
- Create an Irresistible Offer: Craft an offer that aligns with your expertise and resonates deeply with your audience’s needs.
- Build a Magnetic Brand: Establish a professional online presence and optimize your social profiles to build trust and stand out from the crowd.
- Set Up Systems for Growth: Create an email opt-in and warming sequence to build a connection with your audience and lay the foundation for future sales.
- Master Viral Video Strategies: Use the Golden Nugget Method to find high-potential video topics and learn how to craft titles, thumbnails, and scripts that drive engagement.
- Build Habits for Consistency: Develop daily routines, systems, and a content schedule that align with your values and keep you on track without burnout.
- Join our exclusive community, which is more than just a place to hang out
- Get accountability for yourself and others who are at the same stage as you are
- Collaborate with others in similar niches and industries to help grow each other's businesses
- Get crucial feedback on your video ideas, thumbnails, titles, and videos themselves
- Get 6 months access!
- Get lifetime access to the course, bonus materials, strategies, and everything else included in YouTubepreneur.
- You also get access to updates!
- Leverage email to remove dependency on a single platform and directly market to your audience
- Email is one of the best assets
- Leverage Instagram alongside YouTube to broaden your reach
- Learn to create short-form content from longform, maximizing the content you create
- Never Run Out of Ideas: Master insider tools and strategies to uncover viral content ideas, ensuring your videos attract viewers and drive business growth.
Click here to enroll in YouTubepreneur: Kickstart
YouTubepreneur: Kickstart
$1,997
or 6 payments of $400
Have questions? Book A Free Discovery Call!
Let's talk, or see below for FAQs and a program preview!!
Click here to book a call!
frequently asked questions
A: Absolutely not! The majority of the people we work with right now start their accounts upon working with us. I'm sure you're reading this and thinking "Yeah right! With little to no following, that's impossible!" YTP's strategies are not based on the number of followers, but quality of potential customers. When you start seeing it that way, 100 potential customers sounds way better than 100 followers, right?
Q: Do I need a huge audience to make money online?
A: To be transparent with you, this was one of the most costly mistakes I made as an influencer. I assumed I needed a huge audience, so I put off pursuing courses for a year and little did I know, I could have been profiting that entire time, but because of my fear and false beliefs, I put it off. The majority of our students now have small to mid sized audiences and are hitting income goals bigger influencers can only dream of.
Q: Should I focus on growing my audience before starting an online course?
A: This is a hilarious assumption that will cost you so much $$$ if you believe this lie. Right now we have students who aren't certified, haven't finished college, and have relatively small social presences that are making more than influencers who rely on brand deals with large accounts. Why and how?? Because they start selling their products from DAY ONE. They didn't wait to feel "good enough" to start helping and teaching others. They simply just teach one step ahead of where their audience is at!
Q: I'm not an expert and I don't have a certification, why would anyone believe me?
A: YTP is designed to help you ideate based on your goals. If you don't have any idea of what you want to do, or you decide to change your mind, that's ok! YTP will help you find the most profitable idea that fits your lifestyle. We've helped students with NO starting idea, no course experience, no social experience or anything
Q: What if I have no idea what I want to do?
A: Yes we do! We do our best to accommodate for everyone's needs, budget and level of personalization. If you have any questions or concerns, feel free to email us at hello@hayleypaigejohnson.com!
Q: Do you offer payment plans?
A: You have to spend the huge amount of $0.00 on ads in order to make this work. Yes, that's right, you don't have to spend a thing on it. This program was designed to work without ads, and ads CAN be used to supplement your strategy but they are NOT required.
Q: How much money do I need to spend on ads to make this work?
A: I mean, we think so. You get to choose your own price, don't have to get your posts approved by anyone, you're promoting your own product, you keep 100% of the profits you generate, a brand can't bail on you last minute - ya, we think it's better than brand deals.
Q: Is this actually better than brand deals?
A: Nope! We're actually huge believers in "if you believe in your product, you'll be able to sell it!". Meaning, if you know it can change people's lives, it'll naturally sell through your excitement. But of course, we'll still actually walk you through how to sell your program, from the marketing and tech work even down to specific scripts for sales calls and social media posts.
Q: Do I have to be a good salesman?
A: After helping countless students launch successful online businesses — and investing over $150k in mentors and courses ourselves — we’re confident that YTP works. The program includes a live coaching component, where we dedicate time and personalized support to help you succeed. Because of this, and the proven success of our other students, we only want committed individuals who are ready to put in the work to change their lives. For these reasons, we do not offer refunds. However, we’re more than happy to answer any questions you have before enrolling to ensure YTP is the right fit for you. Just shoot us an email at hello@hayleypaigejohnson.com — we’re here to help!
Q: Do you offer refunds?
A: Nope! This is just an online course program that's mean to teach you how to change your life. We don't have any royalties, commissions, take a percentage of sales, etc. Not that there's anything wrong with network marketing, but that just isn't how we work with YTP.
Q: Is this like an MLM or something?
A: You'll have access to the course for as long as it exists (so kind of like lifetime but we're just not legally allowed to say that!). That means you can start whenever and as long as the internet doesn't go away and this course is still online, it's yours!
Q: How long will I have access to the program?
A: Yes we do! If you feel like you are getting value out of the program and want to share it with someone you know or your audience, reach out to affiliates@hayleypaigejohnson.com and we'll get you set up!
Q: Do you have an affiliate program?
What does it look like inside youtubepreneur?
*Disclaimer: They are testimonials from their own personal experiences and should not be considered as a guarantee. We want nothing more than for our clients to succeed but unfortunately, we can't guarantee that individuals will actually do the hard work necessary to become successful. Joining this program doesn't guarantee anything.
- Went from stay-at-home mom making $0 for 10+ years to making a full-time monthly salary in just 3 months in YTP
- Now has time to homeschool her kids and only work a few hours a week and scale her income
- Went from 0-12,000 followers+ on Instagram with YTP growth tactics
Leigh from
Little by Little Homeschool
- Was looking to get her time back from brand deals
- Went from ZERO to a full time income with online courses in under a year
- Can spend more time with her kids and less time creating content as an influencer because of online courses
Angela Braniff
This Gathered Nest
- "After working with you, I had my first five figure month. I never thought that was possible!"
-Wanted to make passive income through her offerings vs have up and down months creating and selling multiple products
-Says creating courses is the best income stream as a mother of 5 who wants to spend quality time with her kids
Jess from
Silo and Sage
- Wanted to stop solely relying on brand deals and affiliate income to take back control of her revenue streams
- Earned 5 figures from first launch and has since gone evergreen, allowing her to make passive income while growing her brand online
- Says "Every expectation has been thousands of times blow out of the water. I can’t shout from the rooftops enough! I could have never figured this out on my own. It is so mind blowing to me the amount of knowledge you guys have!"
Alexandra Beuter
*Disclaimer: They are testimonials from their own personal experiences and should not be considered as a guarantee. We want nothing more than for our clients to succeed but unfortunately, we can't guarantee that individuals will actually do the hard work necessary to become successful. Joining this program doesn't guarantee anything.
- $40k+ months with YTP system
- Tripled monthly course sales with YTP funnel
- Multi six-figure creator with courses, NOT brand deals
- Reduced time spent on social and instead sells using the YTP automated sales funnel for all products
Jessica from
Nurtured First
- Replaced spouse's income within 4 months
- Enrolled over 600 students in first launch
- Created evergreen funnel that pays them passively
Philip from
Boelter Design Co.
- Lands $2000+ coaching clients with 300 followers on IG
- Applied her real life experience directly to an online program
Paulina
- Tried making money on social media for years, joined YTP and switched her focus to online courses
- Spent years building online following to 14k+, but still couldn't hit income goals until she started selling online courses
- Quit her full time job and is earning $15k/mo+
Kathleen from
Lil Piece of Hart
- Over $40,000 in course sales within 30 days
- No longer has to rely on brand deals
- Quit her 9-5
Amanda from
Strawberry Chic
- Over $20,000 in course sales with YTP automated sales funnel
- Retired husband & replaced his income through YTP evergreen funnel
Laura from
Our Oily House
- $10k months in under 30 days
- Quit her job and replaced income with course sales
- Made over $50k+ since starting
Chrissy
- Full-time working mom of 2 looking to bring in side income
- When the pandemic hit, she was furloughed at her job and needed something else
- Now she is a content creator and YT mentor
Michelle O'Malley
Hi, Hayley here.
I totally understand where you're coming from, it's ok to be unsure at first. I was unsure as well when I joined my first big program (which was $18,000 by the way, and taught WAY LESS than YTP).
I'm going to be totally honest with you. The thing is, being unsure is a scary place. It's a place where you'll always wonder "what if" and not be content with life. You'll keep asking yourself, "is this what I'm mean to do?" or "what if I did just give it a try". Those feelings of "what if" will drive a person crazy - I would know, they drove me crazy.
It wasn't until I took a chance and did something totally different from the norm that I realized, things aren't so bad. They aren't so scary, especially if you have someone to help you out along the way.
Think about the pros and cons: stay safe, don't try this but keep living the life you're still living OR take a calculated chance with someone that's done this literally hundreds of time and create the dream life you've always wanted.
Well? I'm ready for you in YouTubepreneur!