Hey,
I'm Hayley!
Wife, homeschooling mom of five, and entrepreneur. I help women create systems, routines, and mindsets that honor God’s design—so you can reach your goals without sacrificing what matters most.
Hey,
I'm Hayley!
Wife, homeschooling mom of five, and entrepreneur. I help women create systems, routines, and mindsets that honor God’s design—so you can reach your goals without sacrificing what matters most.
Over the past few years, I’ve helped thousands of people—many of them mothers just like me—build meaningful, sustainable lives at home. That might mean creating calm, faith-filled routines for your family, or building a real income online without sacrificing the people and values that matter most.
Because if you’re feeling stuck, overwhelmed, or like you have to choose between being present with your kids and reaching your goals—I’ve been there. And I know there’s a better way.
The life I live now—working a few purposeful hours a day, homeschooling my kids, serving my family, and building real income from home—didn’t just fall into place. It came from years of trial, failure, learning, and trusting God’s plan for our family.
How it started
Eight years ago, I walked away from my 9–5 because I couldn’t stand the thought of missing my daughter’s entire childhood while I sat in a cubicle watching the clock.
I didn’t have a polished plan. I just had a deep conviction that being present mattered more than anything. I wanted to raise my kids myself—not see them for an hour at night between commutes and bedtime.
So I started a blog.
I chased the algorithm. I burned out making videos no one watched. When views did come, and the sponsorships finally rolled in, I was supposed to feel secure. But I didn’t.
Instead, I was trapped in the cycle of performing for approval—posting constantly to stay relevant, living at the mercy of sponsors’ deadlines and budget changes. Even when it looked like I’d “made it,” I was working 40+ hours a week, exhausted, and stretched thin.
The Moment Everything Got Real
Sure, on paper we’d “won.” I even retired my husband, Doug, so we could both be home. But sponsors dictated my schedule, and any pause in campaigns meant panic. We were technically free, but I didn’t feel free.
Then COVID hit.
Sponsors ghosted. Ad revenue tanked. 80% of our income disappeared in a month.
I remember sitting there realizing I had two choices: panic, or finally build something that was mine—something that didn’t rely on trends, ad dollars, or constant hustle.
Out of that moment of fear and prayer, we launched my first course and coaching program: YouTubepreneur. I didn’t feel qualified. I wasn’t a “top creator” or a sales expert. I literally told Doug not to show me the sales numbers until midnight because I was sure no one would buy.
He lasted a few hours before he couldn’t keep it in. We’d made $40,000 in the first three hours.
The post that made it all happen!
What I Really Needed Wasn’t More Followers
It wasn’t just the money. It was the realization that I didn’t need to outsource my kids to chase “success.” I didn’t need a massive audience or brand deals to build a real business.
What I needed was ownership. Systems. Priorities. Faith.
We reinvested almost everything we made into coaching and learning how to build evergreen funnels that sold without me being “on” all day. We simplified everything. I worked during naps and late nights. And for the first time, business actually fit around my family, instead of stealing me from them.
Why I really do this
But the truth is, I don’t just teach business.
Because building a business that gives you time back is only half of it.
If you don’t know how to use that time, you’re still going to feel stretched thin.
When I first became a mother, I knew I didn’t want to follow the same path my parents had. They worked so hard—long hours, multiple jobs—so I could have more than they did. And I’m so grateful. But it meant I spent most of my childhood in daycare.
But I also wasn’t naïve. We still needed income. I didn’t want to just scrape by.
That tension is what shaped my mission.
I believe you can pursue your dreams and your God-given calling while keeping your family first.
But you can’t do it without intention.
You can’t do it without systems.
You can’t do it without aligning your plans to His design.
That’s what I teach now.
Not just how to grow a YouTube channel, but how to build a real business that serves your family instead of stealing you from it.
Not just how to sell courses, but how to create meaningful offers that truly help people.
Not just how to get your time back—but how to actually use that time well: building routines, systems, and mindsets that create a peaceful, connected, faith-filled home.
Because I know what it’s like to feel like you have to choose.
And I’m here to tell you, you don’t have to.
You can build a life that serves God, nurtures your family, and lets you pursue the work He’s called you to do.
And I’d love to help you do it.
That's me!
Fast facts. . .
views on youtube
26 mil+
course students
1,000+
businesses started
7
boba a week;)
1
-Lisa from Farmhouse On Boone
"Working with Hayley and Doug was one of the best purchases I've made all year."
-Alexa Garza
"I earned six figures from my first launch and the feedback was incredible!"
-Jessica from Nurtured first
"We tripled our monthly course sales with the YTP funnel!"
GET IT HERE!
Think you don’t have the time, experience, or audience to make money online? Think again. In this free training, I’ll show you the exact system I used to create a 7-figure business selling digital products. It’s simple, it works, and it’s designed for people who want real results without working 24/7. No fluff, no pressure—just the clarity and steps you’ve been missing.
Your Blueprint for Building Semi-Passive Income Online
free training!