The Moment Everything Got Real

At first, it looked like I had “made it.” I was making money on YouTube, and in just over a year, I’d even retired my husband, Doug, from his 9–5 so we could work together from home. We were raising our kids on our own terms and bringing in consistent income from videos and sponsors. But it didn’t feel like freedom. I was still working 40+ hours a week. Sponsors dictated my deadlines, and if they paused campaigns or changed direction, I was left scrambling to fill the gap. I looked successful on the outside—but inside, I was exhausted.

Then COVID hit. Sponsors vanished. Adsense tanked. 80% of our income disappeared almost overnight.

I remember the moment clearly. I had two choices: panic, or finally build something that was mine—something that wasn’t tied to trends, ad revenue, or algorithm changes. Out of that moment of desperation, I launched my first course and coaching program: YouTubepreneur. I didn’t feel qualified. I wasn’t a “top creator” or an expert in sales funnels. I told Doug not to show me the sales numbers until midnight because I was sure we’d made nothing.

He made it a few hours before breaking the news: we’d made $40,000 in the first three hours.

The post that made it all happen!

What I Really Needed Wasn’t More Followers

That launch changed everything. It wasn’t just the money—it was the realization that I didn’t need a massive audience or brand deals to build a business.

I needed ownership. I needed systems. And I needed to create something that could grow without demanding more and more of my time.

We reinvested almost everything into coaching, mentorship, and learning how to build evergreen funnels that brought in leads and sales without me needing to post every day or be “on” 24/7.

We simplified everything. And for the first time in our business, it felt sustainable.

But here’s what I’ve learned since then: you can have the best funnel in the world, the prettiest branding, and the most optimized sales page… and still struggle if no one trusts you. Success isn’t about tricks or tech. It’s about connection. It’s about creating content that makes people feel seen and safe—and then showing them you have a solution.

That’s what we teach now. Not just how to grow a YouTube channel, but how to grow a loyal audience. Not just how to make a digital product, but how to create offers people actually want.

Not just how to make money online, but how to build a business that gives you your time, peace, and presence back.

Why I really do this

I grew up with parents who worked incredibly hard to give me everything they never had. They juggled long hours, multiple jobs, and endless responsibilities—all so I could have a better future. And I’m endlessly grateful for that.

But the trade-off?

I spent most of my childhood in daycare. I didn’t see them much during the week. They were doing their best, but I missed them—and they missed so much of my life.

So when I became a mom, I knew I couldn’t follow that same path. I wasn’t willing to trade hours with my kids just to make ends meet. I didn’t want to hand them off to someone else while I spent all day working for someone else. I wanted to be there. For the good stuff, the hard stuff, and everything in between.

That became non-negotiable.

But I also wasn’t naïve—I knew we needed income. We needed flexibility. We needed something that actually worked.

And once I figured it out, I couldn’t keep it to myself.
Because this is possible now. You don’t need to choose between being present and being successful. Not anymore.

That’s why I do what I do—helping other parents build online businesses that give them their life back.

That's me!