Five years ago, I (Hayley) quit my full time job to stay at home with our first born baby. Knowing I had to make up the income so I didn't have to put her in daycare, I started a blog, Instagram account, and a YouTube channel.
A few years later and thousands of hours growing my platforms, I became a full time influencer, living primarily off of brand deals. While the income was a-m-a-z-i-n-g at the time, I became burnt out. I was spending more time creating content for brands OTHER than her my and having to repeat word for word what to say/sell to my audience.
As full time influencers, Doug and I became determined to find another way to leverage my audience AND make an income for our family that wasn't dependent on algorithms and "#ads", or working 8-5.
So we launched our first online course and haven't looked back. We're able to post whatever we want, grow authentically, and make passive income that doesn't require me being on social 24/7...and now we teach other people how to pursue this life of freedom!
Hi, this is my family! Digital entrepreneurs, homeschoolers, and always thinking outside the box.
You don't need to be an influencer or someone special to make money online!
Great news...
We've found through our students, that this belief is extremely false! We have students making 10-50k per month with audiences on Instagram of a couple hundred!
"Starting an online business and building enough income to quit my job will take up so much time I'll NEVER make it happen"
When we first started with online courses we had a lot of false beliefs, like...
If you're told the exact steps to take and learn from the mistakes of so many others all in one solution, you'll cut down the time to quitting your job DRAMATICALLY. And that's exactly what we help with.
"I would need a HUGE audience in order to make a full time living from courses."
You don't need to be an expert, you just need to build trust. You only just need to be one step ahead of where others are at to be able to teach it.
"I am not an expert in anything. I'm just a person with no credentials and there are a ton of better people out there who are more experienced." (Insert e-x-t-r-e-m-e imposter syndrome)
When we were full time influencers, we were content creating machines. Pushing out new posts and videos multiple times a week to off set the constant stream of brand deals. Our family's livelihood depended on how much was posted, making it hard to live in the moment.
Wouldn't it be amazing if you had a business that didn't HAVE to push other products and could make money by serving your people?
OWN our brand that doesn't require doing reels 24/7 to make money
Deeply impact more people
Generate sales 24/7, even when playing at the park with my toddlers
Spend more time with together and less time working
Scale to six figure months in under a year
As a homeschooling parents of three, we've realized the thing we value the most is owning our time. With online courses I've been able to...
Our goal is to help people get back in control of their life.
Being able to help others replace their 9-5 and spend more time with their family isn't the only thing that motivates us...
our business values
Hayley had been blogging on the side for a year and was desperate to scale it to escape the groundhog day that was her life, so she started a Youtube channel to reach more people.
And to our surprise, Youtube totally took over.
She realized the power it held to capture and hold an audience and felt compelled to share everything. From her wedding and honeymoon to the births of my children to moving across the country, her audience was like a group of close friends.
Hayley quits her job
The year 2015 started off great. Hayley was a bright eyed, bushy tailed new graduate ready to take on the world. Applying for full time jobs for the first time felt like a dream come true, only to work at one for 6 months and quickly realize that life wasn't for her.
Her work didn’t fuel her passions, she felt stuck at an underpaid entry-level job, and the ceiling on her income was basically touching the earth’s core.
She was trapped in the rat race many 9-5ers experience and was miserable.
At the same time, Doug was progressing in his career. Trying to justify that the terrible commute, 60+ hour work weeks and time away from Hayley was worth the salary. But all of that would soon change.
A TIMELINE
New baby & desperation
Quitting YouTube & pursuing courses
"I'm only doing brand deals for 3 more months so we have to build a REAL business now."
These were the words Hayley told my Doug late 2019. We knew we had what it took and we were short on time so we invested $20,000 in a mentor who taught us how to scale courses passively.
Although we 3xed our income in 30 days, we quickly learned that it wasn't the perfect solution for us and that we'd need to learn from our experience.
Full-time influencer family
With our second baby just born, pushing out more content was a daily thing. It was hard to be a present parent and we no longer felt like we "owned" the platforms. We were at the mercy of changing algorithms and brands.
Within two years of working on her channel and blog full time, she earned the coveted six figures all the way up to $300k annually.
This actually allowed Doug, who was totally burnt out from his job and spent too much time away from his daughter, to quit his job and be a full-time influencer alongside Hayley.
The pressure was on. We had to grow online and book brand deals or living in Orange County, CA would prove to be very difficult.
Part Time Travel & Worldschooling
Being able to build this business has been the biggest blessing especially for our children. Living a life that's opposite to most, we have realized we don't need to follow the path of everyone else in order to be successful...or happy. Because of this, within the next few years we are looking to become part time travelers with our kids and expose them to different parts of the world as a part of their education (and ours too!)
Free & full time course creators
