Five years ago, I (Hayley) quit my full time job to stay at home with our first born baby. Knowing I had to make up the income so I didn't have to put her in daycare, I started a blog, Instagram account, and a YouTube channel.
A few years later and thousands of hours growing my platforms, I became a full time influencer, living primarily off of brand deals. While the income was a-m-a-z-i-n-g at the time, I became burnt out. I was spending more time creating content for brands OTHER than her my and having to repeat word for word what to say/sell to my audience.
As full time influencers, Doug and I became determined to find another way to leverage my audience AND make an income for our family that wasn't dependent on algorithms and "#ads", or working 8-5.
So we launched our first online course and haven't looked back. We're able to post whatever we want, grow authentically, and make passive income that doesn't require me being on social 24/7...and now we teach other people how to pursue this life of freedom!
We've found through our students, that this belief is extremely false! We have students making 10-50k per month with audiences on Instagram of a couple hundred!
"Starting an online business and building enough income to quit my job will take up so much time I'll NEVER make it happen"
If you're told the exact steps to take and learn from the mistakes of so many others all in one solution, you'll cut down the time to quitting your job DRAMATICALLY. And that's exactly what we help with.
"I would need a HUGE audience in order to make a full time living from courses."
You don't need to be an expert, you just need to build trust. You only just need to be one step ahead of where others are at to be able to teach it.
"I am not an expert in anything. I'm just a person with no credentials and there are a ton of better people out there who are more experienced." (Insert e-x-t-r-e-m-e imposter syndrome)
When we were full time influencers, we were content creating machines. Pushing out new posts and videos multiple times a week to off set the constant stream of brand deals. Our family's livelihood depended on how much was posted, making it hard to live in the moment.
Wouldn't it be amazing if you had a business that didn't HAVE to push other products and could make money by serving your people?
OWN our brand that doesn't require doing reels 24/7 to make money
Deeply impact more people
Generate sales 24/7, even when playing at the park with my toddlers
Spend more time with together and less time working
Scale to six figure months in under a year
As a homeschooling parents of three, we've realized the thing we value the most is owning our time. With online courses I've been able to...
Hayley quits her job
New baby & desperation
Quitting YouTube & pursuing courses
Full-time influencer family
Part Time Travel & Worldschooling
Free & full time course creators