I'm Hayley — homeschool mother of 4, wife, and digital entrepreneur. I help high achieving women align their goals with their values to create a business that buys back their time.
I always had what people around me saw as "lofty" ambitions, but it didn't always start out that way...
After sacrificing decades of schooling, getting into 40k worth of student loan debt, and realizing that getting a stable paycheck only to look out the window of my office and dream about owning my time...
My whole life- I was sold a lie.
It wasn't until I became pregnant my firstborn (unexpectedly) that I had to reevaluate the stories I had been telling myself about what a "successful life" looked like.
But truly I wasn't thinking about how the perpetual retirement hamster wheel wasn't the life I wanted to live...it was something else.
The moment I became pregnant with my firstborn, I had NO CHOICE but to make it happen. They say you are more apt to run away from pain than you are towards pleasure and that phrase has never been more true for me.
I had 9 months to figure out how to replace my 54k/ year salary from all my "dabbling" in online business.
It was this OR put my baby in daycare- something I experienced with a working mother and didn't want that reality away from her.
Repeat the process decade after decade and then at 67+, you'll finally be able to escape the "rat race" and experience "freedom".
Being away from your kids from 7-6pm each day?
Letting other people raise them?
Never being able to truly help those closest to you because all the while, you're simply trying to make ends meet?
Never truly owning your time?
Fast facts. . .
views on youtube
26 mil+
course students
1,000+
businesses started
7
boba a week;)
1
So I tried everything...
As my audience on YouTube grew, I out earned my husband and he came to work with my in the business and we transitioned to full time YouTubers- averaging 20k/m in revenue, only there was a problem...
I was working 40+ hours per week and as we had our second child, I knew something had to change. I wanted to be a present mother & wife and sponsors made that near impossible. I had to be "on" 24/7.
ugc> full time youtuber
I was able to replace my 8-5 by creating what is now termed "user generated content" aka I pitched 20 brands per hour photo & video assets for their ads, blog, social media outlets, etc. in exchange for $500-$3000 fee. I was an amateur creator who didn't have the clout to get sponsorships, but it worked!!
ugc content
A high paying 8-5 job...
We started to realize lesson #1 in online business- it's not the income you make that frees your time, it's HOW you make the income that does.
So we continued our search for the BEST income stream that would buy back more of our time as a family.
$15k invested and 1,000 products later, we launched Belle & Baby. Starting with a nursing cover and diaper caddy, we replaced my husband's former income and felt like we'd "arrived".
It was quickly during the second year in business that we realized physical products don't provide the freedom of time that we were looking for.
You still needed thousands in ad spend OR to nurture and maintain a growing audience of raving fans- another full time job.
After our manufacturer hawked our product and sold it for less (outranking us), it was onto the next door to open.
full time youtuber > amazon fba seller
The golden
ticket
After so many failed attempts at earning without exchanging time away from my kids, I was determined to not let past experiences stop me.
Once Covid hit, 80% of our income was slashed because brands at the time pulled out of contracts with influencers since the time was "sensitive". Remember the "running away from pain" key to success?
I had experienced this yet again. Out of desperation, I launched my first online course & coaching with my a program called...
YouTubepreneur. I wasn't the BEST YouTuber and because of this I had extreme limiting beliefs around if I was "worthy" enough to coach on this topic (even though I had millions of views at this point).
The first day of our launch I told my husband not to tell me that we had no sales until midnight.
He waited all day only to tell me that...
Within the first 3 hours I had already generated $40,000 in sales. That wasn't even the best part because who cares if I can only replicate this success one time? I'd be back at it again with more "#ads" and physical products.
We immediately spent most of our income on hiring coaches and mentors to tell us exactly what to do to create an evergreen sales funnel where we can earn 24/7 without needing to maintain a massive audience to get paid.
amazon fba > digital products
We learned that one thing thats not taught online is how to...
Magnetize an audience of raving fans who will "bang down their door to pay you".
You can have all the evergreen sales funnels set up, the BEST landing page copy, and the fanciest websites...
But if you don't learn the skill of actually being able to INFLUENCE...
Validating people's feelings.
Empathizing with them on a personal level.
Leaving them wanting MORE content on a weekly basis...
While still being the authority who has the answers to their deepest problems.
Then passive income sales isn't possible.
So you can work less and live more.
So we started teaching our students exactly that...
How to create a cult like following online through long form content (no one wants to feel like they *have to* work daily for short form platforms and be "on" 24/7).
-Lisa from Farmhouse On Boone
"Working with Hayley and Doug was one of the best purchases I've made all year."
-Alexa Garza
"I earned six figures from my first launch and the feedback was incredible!"
-Jessica from Nurtured first
"We tripled our monthly course sales with the YTP funnel!"
GET IT HERE!
Think you don’t have the time, experience, or audience to make money online? Think again. In this free training, I’ll show you the exact system I used to create a 7-figure business selling digital products. It’s simple, it works, and it’s designed for people who want real results without working 24/7. No fluff, no pressure—just the clarity and steps you’ve been missing.
Your Blueprint for Building Semi-Passive Income Online
free training!
more info here
Learn how to grow your channel, sell digital products and create a life you control
learn how we can work together
Learn More
Think starting an online courses is the next step to up level your life? Find out if we're a good fit, send us a question!