Five years ago I quit my full time job to stay at home with my first born baby. Knowing I had to make up the income so I didn't have to put her in daycare, I started a blog, Instagram account, and a YouTube channel.
A few years later I had retired my husband from his job and became a full time influencer, living primarily off of brand deals. While the income was a-m-a-z-i-n-g at the time, I became burnt out. I was spending more time creating content for brands OTHER than my own and having to repeat word for word what to say/sell to my audience.
I became determined to find another way to leverage my audience AND make an income for my family that wasn't dependent on algorithms and "#ads".
I launched my first online course and haven't looked back. I'm able to post whatever I want, grow authentically, and make passive income that doesn't require me being on social 24/7...and now I teach other influencers how to pursue this life of freedom!
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Hi, I'm Hayley! Former full time Influencer turned biz coach.
Selling your own products will make you 10x what any brand could pay you
Great news...
We've found through our students, that this belief is extremely false! We have students making 10-50k per month with audiences on Instagram of a couple hundred!
"There's no way I could make more money with an online course because brand deals are so lucrative"
(I was making $20k/month off of brand deals at the time)
When I was a burnt out content creator, chasing views and brand deals, I had a lot of false beliefs like...
I ended up 3xing my income from brand deals with online courses within just 30 days of releasing my first course and after we turned on our evergreen sales funnel, I 5xed my income!
You don't need to be an expert, your audience already trusts you because they follow you. Your people want to learn from YOU and you just need to be one step ahead of where others are at to be able to teach it.
"I would need a HUGE audience in order to make a full time living from courses."
"I am not an expert in anything. I'm a basic influencer with no credentials and there are a ton of better people out there who are more experienced." (Insert e-x-t-r-e-m-e imposter syndrome)
When I was a full time influencer, I was a content creating machine. I had to push out new posts and videos multiple times a week to off set the constant stream of brand deals. My family's livelihood depended on how much I posted, making it hard to live in the moment.
Wouldn't it be amazing if you were the influencer that didn't HAVE to push other products and could make money by serving your people?
OWN my own brand that doesn't require doing reels 24/7 to make money
Deeply impact more people
Generate sales 24/7, even when playing at the park with my toddlers
Spend more time with my family and less time working
Scale to six figure months in under a year
As a homeschooling Mom of three, I've realized the thing I value the most is owning my time. With online courses I've been able to...
My goal is to help influencers get their time back.
Being able to help others replace their income from brand deals isn't the only thing that lights my fire...
our business values
New baby & desperation
I had been blogging on the side for a year and was desperate to scale it to escape the ground hog day that was my life, so I started a Youtube channel to reach more people.
And to my surprise, Youtube totally took over my life.
I realized the power it held to capture and hold an audience and I felt compelled to share everything. From my wedding and honeymoon to the births of my children to moving across the country, my audience is like a group of close friends.
Quitting my job
The year 2015 started off great. I was a bright eyed, bushy tailed new graduate ready to take on the world. Applying for full time jobs for the first time felt like a dream come true, only to work at one for 6 months and quickly realize this life isn’t for me.
My work didn’t fuel my passions, I felt stuck at an underpaid entry-level job, and the ceiling on my income was basically touching the earth’s core.
I was trapped in the rat race many 9-5ers experience and I was miserable.
timeline of my career
Within two years of working on my channel and blog full time, I earned the coveted six figures all the way up to $300k annually.
Since we fully retired my husband, the pressure was on. We had to grow my platforms and book brand deals or living in Orange County, CA would prove to be very difficult.
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Quitting YouTube & pursuing courses
"I'm only doing brand deals for 3 more months so we have to build a REAL business now."
These were the words I told my husband late 2019. I knew we had what it took and we were short on time so we invested $20,000 in a mentor who taught us how to scale courses passively.
Although we 3xed our income in 30 days, they weren't an influencer and there were a lot of holes in what we had to figure out.
Full-time influencer family
With our second baby just born, pushing out more content was a daily thing. It was hard to be a present mom and wife and I no longer felt like I "owned" my platforms. I was at the mercy of changing algorithms and brands.
Part Time Travel & Worldschooling
Being able to build this business has been the biggest blessing especially for our children. Living a life that's opposite to most, we have realized we don't need to follow the path of everyone else in order to be successful...or happy. Because of this, within the next few years we are looking to become part time travelers with our kids and expose them to different parts of the world as a part of their education (and ours too!)
Free & full time course creators
Since committing to selling online courses, we've made more within 1 year than we have in all our years doing YouTube combined.
This is because with online products, you take home over 90% of the profits unlike the .001 percent that brands pay you.
We can now live as a family, work less, and literally wake up to new money every day in our bank account. All the while being able to help near 1,000 influencers do the same!
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