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Being a mother of four little ones who homeschools and runs a full time online business with my husband...I know how overwhelming life can be. From making sure my family is being fed healthy meals *most* days of the week to even finding the time to declutter (let alone switch the laundry) in between Zoom calls for our business, life was swallowing me up. I've always had a lot of ambitions, but managing my household was the hardest part (not running our seven figure business- go figure!). I HAD to find a way to gain control of my life while achieving the financial freedom we had in mind pre-kids. All of this was (and more!) done through savagely (yes, I chose this word for a reason) "trimming the fat" from what I thought needed to be done and what actually was a necessity. Through lots of trial and error, hiring several "habit coaches" and prioritizing the thing that matters most to me (being a present mom), I'm able to "balance" multiple aspects of being a working and homeschool mother. Join me on this journey!
Ten years ago, I set a goal: to earn a passive income while being fully present as a mother and wife. I didn’t want to be a “boss mom” or “career woman” if it meant sacrificing my family time. So, I started on YouTube and blogging in the fashion niche, partnering with brands and filming around my kids. But I soon realized that how I created content and what I sold would ultimately determine if I could truly live out my vision.
It wasn’t about the industry itself. As my accounts grew, I found myself chasing views, accolades, and income—a path that was pulling me further from my values. Although I reached a point where I could “retire” my husband and work from anywhere, I realized I had built a business I didn’t enjoy. I ended up scrapping everything and starting over.
I learned that if you have a clear vision, aligning your niche with your values and income goals is essential. Once you do that, success is just a matter of time.
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