Five years ago I quit my full time job to stay at home with my first born baby. Knowing I had to make up the income so I didn't have to put her in daycare, I started a blog, Instagram account, and a YouTube channel.
A few years later I had retired my husband from his job and became a full time influencer, living primarily off of brand deals. While the income was a-m-a-z-i-n-g at the time, I became burnt out. I was spending more time creating content for brands OTHER than my own and having to repeat word for word what to say/sell to my audience.
I became determined to find another way to leverage my audience AND make an income for my family that wasn't dependent on algorithms and "#ads".
I launched my first online course and haven't looked back. I'm able to post whatever I want, grow authentically, and make passive income that doesn't require me being on social 24/7...and now I teach other influencers how to pursue this life of freedom!
We've found through our students, that this belief is extremely false! We have students making 10-50k per month with audiences on Instagram of a couple hundred!
"There's no way I could make more money with an online course because brand deals are so lucrative"
(I was making $20k/month off of brand deals at the time)
I ended up 3xing my income from brand deals with online courses within just 30 days of releasing my first course and after we turned on our evergreen sales funnel, I 5xed my income!
You don't need to be an expert, your audience already trusts you because they follow you. Your people want to learn from YOU and you just need to be one step ahead of where others are at to be able to teach it.
"I would need a HUGE audience in order to make a full time living from courses."
"I am not an expert in anything. I'm a basic influencer with no credentials and there are a ton of better people out there who are more experienced." (Insert e-x-t-r-e-m-e imposter syndrome)
When I was a full time influencer, I was a content creating machine. I had to push out new posts and videos multiple times a week to off set the constant stream of brand deals. My family's livelihood depended on how much I posted, making it hard to live in the moment.
Wouldn't it be amazing if you were the influencer that didn't HAVE to push other products and could make money by serving your people?
OWN my own brand that doesn't require doing reels 24/7 to make money
Deeply impact more people
Generate sales 24/7, even when playing at the park with my toddlers
Spend more time with my family and less time working
Scale to six figure months in under a year
As a homeschooling Mom of three, I've realized the thing I value the most is owning my time. With online courses I've been able to...
New baby & desperation
Quitting my job
Quitting YouTube & pursuing courses
Full-time influencer family
Part Time Travel & Worldschooling
Free & full time course creators